Unframed Reproduction – 1972 Soviet Physical Culture Poster – "Fulfill the GTO Standards!" – Naum Lisogorskiy

A museum-quality unframed reproduction of one of the most joyful and visually striking Soviet sports posters — Naum Lisogorskiy's 1972 celebration of fitness, family, and active living.

The composition is warm and immediately engaging: a multigenerational family in motion, united by sport and shared energy. The monumental blue ГТО lettering anchors the design, while loosely rendered figures radiate movement and optimism. Vibrant blues, reds, ochres, and soft pastels give the work an energetic yet approachable character — closer in spirit to a wellness manifesto than a propaganda poster. It feels as relevant today as it did in 1972.

Unlike many vintage Soviet prints that lean on military or industrial imagery, this one is about people — running, jumping, living well together. It brings warmth, colour, and a quietly motivating energy to any space. Frame it your way — it suits everything from a sleek black frame to a natural wood finish.

Publication Details
Artist: Naum Moiseevich Lisogorskiy (1910–1986)
Original year: 1972
Original publisher: Publishing House Physical Culture and Sport, USSR
Original size: 60 × 90 cm (23.6 × 35.4 in)
Print size: 24 × 36 in (61 × 91.4 cm) — the closest available standard print size to the original format.
Paper is sourced from Japan

• Paper thickness: 10.3 mil (0.26 mm)
• Paper weight: 189 g/m²
• Blank product components in the US sourced from Japan and the US
• Blank product components in the EU sourced from Japan and Latvia

Want to own the original vintage poster? View the original here →
Prefer it ready to hang? View the framed reproduction here →
Prefer an instant digital download? View the digital edition here →