Original 1972 Soviet Physical Culture Poster – “Fulfill the GTO Standards!” – artist Naum Lisogorskiy – USSR

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An original 1972 Soviet poster published by the Publishing House Physical Culture and Sport (Физкультура и спорт), USSR, and designed by Naum Moiseevich Lisogorskiy (1910–1986) — a prominent Soviet graphic artist, illustrator, caricaturist, and poster designer whose career spanned more than five decades. Having worked for major Soviet publications and produced wartime and educational graphics, Lisogorskiy developed a distinctive visual language that balanced accessibility with strong ideological messaging.

The poster promotes the GTO programme — one of the Soviet Union's most ambitious public fitness initiatives, encouraging citizens of all ages to stay active, healthy, and engaged in community life. More than a state scheme, it was a genuine celebration of physical well-being as a shared value across generations.

In this composition, Lisogorskiy presents an idealised multigenerational family united through sport and physical activity, reinforcing the idea that health, strength, and participation in public life were responsibilities shared by every Soviet citizen. The monumental blue ГТО lettering dominates the composition, creating immediate visual impact, while the loosely rendered figures convey movement, vitality, and optimism. The dynamic interplay of vibrant blues, reds, ochres, and soft pastel tones gives the work an energetic yet approachable character. Unlike many Cold War-era propaganda posters that focus on industrial or military themes, this composition celebrates everyday life, family, and well-being — making it exceptionally versatile in contemporary interiors. It pairs beautifully with mid-century modern décor, Scandinavian interiors, creative studios, home gyms, children's spaces, and collections of vintage Soviet design.

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Authenticity

100% Guaranteed Original Vintage Poster — not a modern reprint or reproduction.

Artist: Naum Moiseevich Lisogorskiy (1910–1986)
Year: 1972
Publisher: Publishing House Physical Culture and Sport (Физкультура и спорт), USSR
Origin: USSR (Soviet Union)
Language: Russian
Print Run: 200,000 copies
Medium: Offset lithograph on paper
Size: 60 × 90 cm (23.6 × 35.4 in)

Condition

Overall: [To be updated on arrival]

Wear: [Specific wear notes to be added on arrival.]

Details: [Colour vibrancy, verso condition, provenance notes to be confirmed on arrival.]

This is an authentic vintage item. Please review the high-resolution photographs for a full and accurate representation. What you see is what you receive.

Shipping & Packaging

We handle historic paper with the utmost care to ensure it arrives immaculate.

Handling: Dispatched within 1–3 business days from our Sarajevo studio
Packaging: Rolled in acid-free tissue paper and shipped in a heavy-duty reinforced mailing tube — no folding, no creasing, no edge damage
Tracking: Fully tracked from our studio to your door
Standard delivery: Registered post (BH Pošta), arriving in 1–4 weeks
Express delivery: DHL Express available at checkout — delivery in 2–5 business days

International buyers are responsible for any applicable customs fees or import taxes.

Framing

Professional custom framing is available for this piece upon request. Contact us before checkout to discuss options and tailored pricing.